I was scanning my most recent copy of Consumer Reports when an article about grocery shopping satisfaction caught my attention. Grocery shopping is just one of those things that we must all do – so I was most interested to learn how the stores we have here in Sacramento ranked.
I subscribe to Consumer Reports off and on. When Consumer Reports offers me a good deal I sign up – and then I let the subscription lapse. The next time they offer me a good deal I sign up again. Repeat. I have to admit that even though I have received e-mails asking me to participate in various Consumer Reports surveys I have not done so to date.
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Consumers Reports notes that the highest-rated stores tend to score high in best prices and staff courtesy.
Stores were ranked for:
- Store Cleanliness
- Competitive Prices
- Fresh Store Prepared Foods
- Staff Courtesy
- Checkout Speed
- Produce Quality
- Produce Variety
- Meat-Poultry Quality
- Store-Brand Quality
- Selection of Healthy Options
- Prices of Organic Options
- Local Produce Quality
Number One on the list is a grocery chain that we do not have here in California – Wegmans. In last place is Walmart Supercenter.
A total of 57,805 Consumer Reports subscribers completed the 2016 Supermarkets Survey. Grocery store ratings are based on 50,218 responses, reflecting readers 93,447 shopping trips between July 2015 and September 2016.
Consumer Reports makes a point of stating that the survey results do not necessarily mirror the experiences of the general population. And, in my opinion, you have to take the results of any survey where respondents self-select with a grain of salt.
A score of 100 would mean all respondents were completely satisfied; 80 would mean very satisfied on average; and, 60, fairly well satisfied, on average.
The top tier (after Wegmans with a Score of 89) with scores of 81-86:
- #3 – Trader Joe’s (Score 86)
- #6 – Costco (Score 85)
- #11 – Sprouts Farmers Market (Score 83)
- #12 – WinCo (Score 83)
- #18 – Raley’s (Score 82)
The second tier with scores of 72-79:
- #30 – Whole Foods Market (Score 78)
- #34 – Save Mart Supermarkets (Score 78)
- #38 – Ralphs – (Score 77)
- #39 – Sam’s Club (Score 76)
- #44 – Target/SuperTarget (Score 75)
- #47 – Albertsons (Score 73)
The third tier with scores of 66-71:
- #57 – Safeway (Score 71)
- #59 – Stop & Shop (Score 69)
- #62 – Walmart Supercenter (Score 66)
Is this Consumer Reports survey going to change where I do my grocery shopping? The answer is – maybe.
I currently shop at Trader Joe’s and Safeway, as well as at Compton’s and the Sacramento Natural Foods Co-Op (two local stores not included in the survey).
After reviewing the individual rankings of each store I have decided to check out the new Raley’s that opened at Howe Avenue and Fair Oaks Boulevard, the Save Mart on Folsom Boulevard near Trader Joe’s, and the Sprouts Farmer’s Market located in the Land Park neighborhood at Del Rio Road and Sutterville Road.
Comments on the Grocery Satisfaction Survey and Store Ranking?
What are your top two favorite grocery stores in Sacramento – and why?